http://www.businessweek.com/stories/2007-02-04/crashtastic-another-notch-for-fords-edge

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Crashtastic: Another Notch For Ford's Edge


If Ford had anything like a lifeline these days, the Edge crossover would be it. Besides a new SuperDuty pickup and some mildly refreshed sedans, the Edge and Lincoln MKX are the most notable new products to come out of the embattled company’s labs for ‘07. Luckily, the model has earned high marks and this morning picked up another notch on its belt: an IIHS Top Safety Pick award.

The Edge and MKX earned a Top Safety Pick thanks to good results in IIHS’ high-speed front and side crash tests. New for 2007 is a requirement that vehicles feature electronic stability control like Ford’s AdvanceTrac technology, which is standard on the Edge.

Sure the gulf between “safe” and “not safe” has shrunk considerably in the past decade. But, the award affords Ford bragging rights and a standard under which to rally accolades for the new model. That’s especially important as marketers pitch it to utility-minded couples and families looking to bail from gas-guzzling truck-based SUVs.


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