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http://www.businessweek.com/stories/1995-06-11/a-plain-folks-wine-merchant

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A Plain Folks Wine Merchant


Readers Report

A PLAIN-FOLKS WINE MERCHANT

Hats off to Geerlings & Wade, one of your "Hot growth companies" (Cover Story, May 22). They provide a useful service helping ordinary folks into the world of wine.

Wine stores often suffer from an atmosphere of elite, special knowledge. Geerlings & Wade gives customers a description of the wines it offers, often including taste-test results. While its service is great for the wine enthusiast, it is invaluable for the novice who needs help making informed selections. It's good to see such a company succeed. We need more of them.

Jesse J. Jimenez

San Diego


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