Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

http://www.businessweek.com/stories/2008-12-03/amazons-kindle-is-a-success-hooray-for-designer-bob-brunner-dot

Businessweek Archives

Amazon's Kindle Is A Success--Hooray For Designer Bob Brunner.


Thanks to Oprah, the e-book reader Kindle sold by Amazon is sold out for Christmas. To me, this marks a high point in the extraordinary career of designer Robert Brunner, who started at Apple, moved to Lunar, then Pentagram and recently started his own company Ammunition. Ammunition has a venture capital business model that is increasingly popular on the West Coast.

The success of Kindle also shows the downside of techies talking about design without know much about it. Walter Mossberg?? review of the Kindle was pretty negative and pretty wrong. Whatever the specific flaws, consumers appear to love the Kindle and Brunner created a hit for Amazon.

Lesson? The power of design and imagination??specially in a recession.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus