Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

AP News

Starbucks files trademark application for 'Fizzio'

NEW YORK (AP) — Starbucks has filed a trademark application for the term "Fizzio" as it continues to test carbonated drinks.

The Seattle-based coffee company says in the filing with the U.S. Patent and Trademark Office that the trademark would be for machines that make beverages, as well as a variety of drinks, including soft drinks.

Zack Hutson, a spokesman for Starbucks Corp., said Wednesday that the filing is related to the company's test of sodas in Atlanta and Austin, which started in June. The company has been testing three flavors at the locations — lemon ale, ginger ale and root beer. It is also giving customers the option to carbonate other drinks, such as iced tea.

"So far the response from customers in the test markets has been positive," Hutson said.

blog comments powered by Disqus