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The Food Giants Go on a Diet

By Pallavi Gogoi

LARD-AND-CLEAR MESSAGE. Some companies are already making broad changes in their product offerings. In March, 2003, McDonald's started targeting young moms with its premium salads, also offering milk and fresh Apple slices as options in its Happy Meals for kids. So far, says Cathy Kapica, McDonald's global director of nutrition, the chain has sold 200 million salads and anticipates selling 35 million pounds of apples this year. Sales of 1%-fat milk sold in attractive Milk Jugs bottles have more than doubled since their introduction last year. McDonald's has also said it would eliminate its supersize menu options.

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