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http://www.businessweek.com/stories/2007-01-28/lincoln-goes-lexus

Magazine

Lincoln Goes Lexus


STYLE SWITCH

It's no accident that the MKX's silhouette is reminiscent of the Lexus RX350. Like the Lexus, it is built on a front-drive platform and offers all-wheel drive. Lincoln's styling is moving closer to Asian competitors than to its bolder, flashier crosstown rival Cadillac.

POWER PLAY

The car's standard 265-horsepower V-6 engine is powerful, yet it runs on regular unleaded gas. The six-speed transmission tops the Lexus' five, but it would be nice if the MKX had a manual mode that allowed you to do your own gear shifting.

INSIDE JOB

Lincoln made sure the cabin was quieter than even that of the Lexus, which has the rep for the quietest cabins in the business. Folding and pivoting second-row seats can recline 15 degrees. With the second row folded away, the MKX has 69 cubic feet of space.

SHINE ON

The optional adaptive lighting system allows headlights to bend with you in a curve, aiding peripheral vision and providing illumination with up to 36 feet more range than fixed-beam headlights.

THE SKY'S THE LIMIT

The panoramic roof option—a sliding sunroof and a fixed glass roof over the rear seats—gives an upscale feel. Careful attention to extra tinting keeps the cabin from heating up even at high noon.

LOOKS LINCOLN

The MKX's interior recaptures the brand's understated, premium styling that it lost in the 1990s. Highlights include indirect "cool white" puddle lighting and honey-colored wood/brushed nickel and metal trim.

BRAND NEWS

Judge the cachet and social acceptability for yourself. Lincoln is not just Town Cars or hearses anymore.

By David Kiley


The Aging of Abercrombie & Fitch
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