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Borland Goes On The Attack


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BORLAND GOES ON THE ATTACK

It hasn't been the best year for Borland International. The software maker has been battered by price wars. It also has lost decisions in its seemingly unending court battle with Lotus Development, which asserts that Borland's Quattro Pro spreadsheet violates Lotus' copyrights. Now, Borland is going on the offensive. On Aug. 24, it announced a new pricing strategy, attempting to segment the market. A new "workgroup" version of Quattro Pro that several people can use at once will list for $495.95, and a new single-user version will sell for just $99.95 in such stores as Sears, Kmart, and Costco. To spark interest, Borland will sell the workgroup product for $100 and the single-user version for $50 until Jan. 15.EDITED BY KEITH H. HAMMONDS


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