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http://www.businessweek.com/magazine/with-a-little-help-from-my-friends-08252011.html

Enterprise

With a Little Help from My Friends


Toyota (TM)
Building a “Toyota Friend” social network for owners of its electric cars in Japan and the U.S. using Chatter
 
Burberry (BURBY)
Used Salesforce (CRM) technology to build the e-commerce site “Burberry World” to sell and showcase luxury goods
 
KLM (AFLYY)
Relies on Salesforce software to monitor and respond to travelers’ problems voiced on Twitter
 
Disney (DIS)
Started a Salesforce-powered marketing campaign on Facebook that includes a trip planner and photo-sharing capabilities
 
Gatorade (PEP)
With Salesforce software, set up a social media command center for monitoring conversations on Twitter and Facebook
 
Dell (DELL)
Uses Salesforce software to track what social media users are saying about Dell products


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