Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

http://www.businessweek.com/articles/2013-12-24/47-ronin-and-the-keanu-career-curve

Entertainment

47 Ronin and the Keanu Career Curve


Ko Shibasaki (left) and Keanu in 47 Ronin

Photograph by Frank Connor/Universal Pictures via Everett Collection

Ko Shibasaki (left) and Keanu in 47 Ronin

Bro no!

47 Ronin, the Keanu Reeves martial arts movie that opens on Christmas, is not an excellent adventure. Despite some sharp special effects and surreal monsters, the Universal (CMCSA) film already flopped in Japan—about as welcoming a venue as possible for samurai fare. In North America, analysts expect it to garner less than $50 million in ticket sales over its box office run. On an inflation-adjusted basis, Keanu was commanding more than that almost 25 years ago: The refined Bill & Ted’s Excellent Adventure grossed about $76 million; the restrained Point Break did $74 million.

As the chart shows, Keanu is a risky bet. For every Speed there’s a Sweet November; for every Matrix, a Johnny Mnemonic. The smart money, meanwhile, is short on 47 Ronin, which has an 11 percent approval on Flixster’s (TWX) RottenTomatoes.

To be fair, Keanu is up against more than martial arts monsters. He’s contending with The Wolf of Wall Street, a bunch of hobbits, and anchorman Ron Burgundy in one of the most crowded holiday film seasons on record.

Still, if Hollywood pundits are right, Keanu’s career may be crashing for the third time. The bigger question is whether he can climb a fourth peak.

 

Kyle-stock-190
Stock is an associate editor for Businessweek.com. Twitter: @kylestock

LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus