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http://www.businessweek.com/articles/2013-11-21/innovation-morphers-fold-flat-bicycle-helmet

Innovation

Morpher's Flat-Folding Bike Helmet


Innovator: Jeff Woolf, OBE  
Age: 54  
Title: Managing director of London-based Morpher Helmet

Form and function: A half-pound helmet that can fold up into a block measuring 6.5 inches by 12.9 inches by 1.9 inches, compact enough to fit into a bag or briefcase.

Hoffman is a Bloomberg Businessweek contributor.

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