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http://www.businessweek.com/stories/2002-02-03/table-not-everyone-is-pinching-pennies

Magazine

Table: Not Everyone Is Pinching Pennies


Sports Illustrated will entertain 800 key advertisers and marketers during the Olympics for an average stay of four days. Says publisher Fabio Freyre: "Our guests go behind the scenes, get the best seats, and go to the best parties. Yes, swimsuit models have been known to appear at our parties."

EACH GUEST RECEIVES

-- Accommodations at a Marriott hotel

-- Tickets for two events each day

-- A gift duffel bag containing a backpack, ski jacket, fleece pullover, ski turtleneck, scarf, baseball hat, set of Olympic pins, ski helmet, Nike watch, camera, and Power Bars, among other items

-- Entree to Sports Illustrated's hospitality center at the historic Union Pacific Railroad Depot

-- Admission to a big party at "Club Splash"


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