http://www.businessweek.com/stories/2001-04-01/its-no-small-matter

Magazine

It's No Small Matter


Why is everyone making such a big deal about small business? Maybe it's because entrepreneurs played such a key role in the U.S. during the past decade, providing some of the biggest innovations of the New Economy. Perhaps it's because small companies have shown they can grow almost overnight into giants in their field. Or maybe it's because their rise has inspired even the biggest companies to rethink the way they do business.

None of this is a surprise to readers of BusinessWeek, which has closely followed small business trends for years. Now we're stepping up our commitment again with a new name, a new look, and more coverage. By now, you've probably noticed that we changed our name from frontier to BusinessWeek Small Biz. We think this more clearly describes what we're covering and who is covering it. You'll probably also notice the splashier design and faster pace.

But the changes in our print edition are more than just cosmetic. As we expand, we're providing more of what small business owners can't get anywhere else: timely, insightful news and analysis of business trends, to help entrepreneurs run their companies better. We also recognize that running a small company is more than a job; it's a lifestyle. So we'll be bringing you more articles, like this month's cover story on divorce, about how work and the personal lives of entrepreneurs are so hard to separate.

Readers of our award-winning Web site (smallbiz.businessweek.com), which is updated every weekday, will also see big changes, including more news stories posted each day as well as new permanent features. In the past few months, we've added the Web's only comprehensive report on small-business lending markets, plus an advice column devoted to small-business taxes. Coming soon: a weekly survey of entrepreneurial credit-card rates and an expanded online guide to small-business management. On top of that, we'll be doing more to keep large companies informed about what's happening in this major market.

Over the past three years, we've more than tripled our small-business staff. Look for us to break more new ground in the year ahead. By Rick Green, Senior Editor, BusinessWeek


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