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http://www.businessweek.com/ap/2012-11-05/70s-rally-car-alpine-to-return-at-lower-price

AP News

70s rally car Alpine to return _ at lower price


PARIS (AP) — A sports car for the recession?

Renault and the Caterham Group announced Monday plans to revive the French automaker's Alpine sports car — and to sell it at a reasonable price. Caterham CEO Tony Fernandez promised he would do for sports cars what he has done for air travel with his low cost airline AirAsia.

Renault CEO Carlos Ghosn said they would modernize the Alpine while retaining the "DNA" of the venerated brand that captured rally titles in the 1970s but has since been discontinued.

Neither man gave details on the cars' design or price, saying they didn't want to constrain engineers. The car will be manufactured in northern France — a boon for the country's struggling industry. It won't hit markets for three or four years.


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