http://www.businessweek.com/articles/2013-04-19/vcs-that-back-women-beat-those-that-dont

Gender Gap

VCs That Back Women Beat Those That Don't


VCs That Back Women Beat Those That Don't

Photograph by Jutta Klee/Gallery Stock

(Adds Larry Plummer’s name in fourth paragraph.)

Venture capital firms that invested in women-led companies outperformed those that didn’t, according to a new analysis of a decade’s worth of VC deals.

What’s more, the VCs that did invest the most in women entrepreneurs were less ingrained in the Sand Hill Road network. “Venture capital firms that don’t have the social ties—the social capital with other VC firms—those firms are more likely to invest in a women-led businesses than venture capital firms that are very well connected,” says Joy Godesiabois, a professor of entrepreneurship at the Colorado School of Mines, the paper’s lead author. The study, conducted for the Small Business Administration’s Office of Advocacy, also found that after VCs first invested in women entrepreneurs, they were more likely to do so again.

The VC world has long been criticized as an old boy’s club. Even when venture capitalists dismiss charges of gender bias, many are quite explicit that they want potential deals to come through trusted referrals. If women entrepreneurs are shut out of those networks, they may not get the consideration that male counterparts do.

The researchers measured social ties among VCs by looking at how they co-invested with other firms. Godesiabois and co-author Larry Plummer of the University of Oklahoma analyzed all venture capital investments in the U.S. from 2000 to 2010—90,000 deals involving 2,500 VC firms and almost 19,000 portfolio companies. The data were drawn from the Thompson Reuters (TRI) VentureXpert database.

Why did VC firms that invest in women-led businesses perform better? The study floats two possible reasons. First, VCs wary about investing in women-led businesses might do “more vigorous due diligence,” leading to better investments. The other explanation is that “a heterogeneous management team” might perform better, a finding that’s consistent with other research. It’s important to note here that the study doesn’t say that investing in women-led businesses caused the VCs to perform better—just that there’s a correlation.

A further explanation: If the venture capital market on the whole is biased against women, those VCs that do invest in women-led companies have their pick of good opportunities that others overlook. It’s a classic behavior of underfunded markets, Plummer says: “It generally means there’s very little money chasing a lot of good ideas.”

John_tozzi
Tozzi is a reporter for Bloomberg Businessweek in New York.

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