Book Series

Power Plays

Best practices from the world's leading managers, strategists, and marketers

Learn from the best in business. In the Power Plays book series, BusinessWeek case studies on the likes of Microsoft's Steve Ballmer and 3M's Jim McNerney reveal best practices you can employ in your own career. Below, we've supplemented the case studies with "Play Books" that summarize key lessons you can share with colleagues, current market info and profiles for each company, related headlines from BusinessWeek, and discussion boards where you can add your opinion.

Strategy

Play Books On

Chapter Supplements

BRIAN ROBERTS: Can Comcast Fly?

JEFF BEZOS: Reprogramming Amazon

JOHN CHAMBERS: Cisco's Comeback

MICHAEL DELL: The Secrets behind Dell's Expansion

MICHAEL ESKEW: UPS and Big Brown's New Bag

EDWARD ZANDER: Reinventing Motorola

SAM PALMISANO: IBM and the New Blue

YUN JONG YONG: The Samsung Way

ARTHUR J. SULZBERGER: The Future of the New York Times

THOMAS J. USHER: Bringing U. S. Steel Up from the Scrap Heap

ALAN MULALLY: A Plan to Make Ford Fly

BRIAN FRANCE: The Prince of NASCAR

EDOUARD MICHELIN: Taking Michelin to New Heights

KEN CHENAULT: Charge! At American Express

TRENDS: Business Prophet C. K. Prahalad Is Changing The Way CEOs Think



Marketing

Play Books On

Chapter Supplements

GEORGE BODENHEIMER: In the ESPN Zone

JAMES OWENS: Caterpillar Sinks Its Claws into Services

STEVEN FREIBERG: Thinking Locally at Citigroup

PAUL OTELLINI: Inside Intel

HANS STRABERG: Electrolux Cleans Up

THE ALBRECHT BROTHERS: Aldi and Trader Joe's Challenge to Wal-Mart

ANNE LIVERMORE: Hewlett-Packard's Ultimate Team Player

HARLAN WEISMAN: Reinventing How Johnson & Johnson Invents

JUDY McGRATH: Keeping MTV Cool

INGVAR KAMPRAD: How IKEA Became a Global Cult Brand

JEFF IMMELT: Demanding More Risk and Innovation from GE

MARISSA MAYER: Managing Google's Idea Factory

STEVE JOBS: Apple's Visionary Is Shaking Up Disney

JIM McNERNEY: 3M's Rising Star Revs Up Innovation

RUSSELL SIMMONS: From Hip-Hop to Mainstream

TRENDS: Reaching an Audience of One



Leadership

Play Books On

Chapter Supplements

JACK WELCH: How to Run GE

STEVE BALLMER: Remaking Microsoft

GEORGE DAVID: UTC's Unsung CEO

ALAN G. LAFLEY: The P&G Revolution

CARLOS GHOSN: Nissan's Boss

NORMAN ADAMI: It's Norman Time at Miller

DICK PARSONS: Rescuing AOL Time Warner

ANDY STERN: Can This Man Save Labor?

JAMIE HOUGHTON: Back from the Brink at Corning

T. K. KURIEN: Wipro Is Taking a Page from Toyota's Playbook

HOWARD SOLOMON: The Personal Business of Forest Laboratories

TERRY SEMEL: Yahoo! Act Two

ARTHUR LEVINSON: Genentech's Medicine Man

FUJIO MITARAI: Putting the Flash Back in Canon

TRENDS: The Man Who Invented Management