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Book Series
Power Plays
Best practices from the world's leading managers, strategists, and marketers
Learn from the best in business. In the Power Plays book series, BusinessWeek case studies on the likes of Microsoft's Steve Ballmer and 3M's Jim McNerney reveal best practices you can employ in your own career. Below, we've supplemented the case studies with "Play Books" that summarize key lessons you can share with colleagues, current market info and profiles for each company, related headlines from BusinessWeek, and discussion boards where you can add your opinion.
Strategy
Play Books On
Chapter Supplements
BRIAN ROBERTS: Can Comcast Fly?
JEFF BEZOS: Reprogramming Amazon
JOHN CHAMBERS: Cisco's Comeback
MICHAEL DELL: The Secrets behind Dell's Expansion
MICHAEL ESKEW: UPS and Big Brown's New Bag
EDWARD ZANDER: Reinventing Motorola
SAM PALMISANO: IBM and the New Blue
YUN JONG YONG: The Samsung Way
ARTHUR J. SULZBERGER: The Future of the New York Times
THOMAS J. USHER: Bringing U. S. Steel Up from the Scrap Heap
ALAN MULALLY: A Plan to Make Ford Fly
BRIAN FRANCE: The Prince of NASCAR
EDOUARD MICHELIN: Taking Michelin to New Heights
KEN CHENAULT: Charge! At American Express
TRENDS: Business Prophet C. K. Prahalad Is Changing The Way CEOs Think
Marketing
Play Books On
Chapter Supplements
GEORGE BODENHEIMER: In the ESPN Zone
JAMES OWENS: Caterpillar Sinks Its Claws into Services
STEVEN FREIBERG: Thinking Locally at Citigroup
PAUL OTELLINI: Inside Intel
HANS STRABERG: Electrolux Cleans Up
THE ALBRECHT BROTHERS: Aldi and Trader Joe's Challenge to Wal-Mart
ANNE LIVERMORE: Hewlett-Packard's Ultimate Team Player
HARLAN WEISMAN: Reinventing How Johnson & Johnson Invents
JUDY McGRATH: Keeping MTV Cool
INGVAR KAMPRAD: How IKEA Became a Global Cult Brand
JEFF IMMELT: Demanding More Risk and Innovation from GE
MARISSA MAYER: Managing Google's Idea Factory
STEVE JOBS: Apple's Visionary Is Shaking Up Disney
JIM McNERNEY: 3M's Rising Star Revs Up Innovation
RUSSELL SIMMONS: From Hip-Hop to Mainstream
TRENDS: Reaching an Audience of One
