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  Tech

Finding the Sweet Spot

Media companies are wrestling with how best to formulate a digital strategy and get it right the first time. Here are a few pointers from Innosight, the consulting firm founded by innovation guru Clayton Christensen

How to Tap the Power of Web 2.0

Web 2.0 services can be perplexing to the casual Web surfer who hasn't yet strayed much beyond AOL and Amazon.com. Even those executives who have plumbed the Web's depths further still might wonder what photo-sharing on Flickr or the eclectic Weblog BoingBoing has to do with their business. Here's a guide to get started

Managing Your Digital Doppelganger

Your current boss and future employer have a new best friend in Google. Some tips to clean up your digital dirt

How to Score Points with a Dashboard

A dashboard is software that's used to present corporate information. Here are a few tips for making your dashboard a success

WebSmart Management Tips

Use the Web to motivate and manage your workforce

WebSmart Customer Service

Let these ideas guide you as you take advantage of the Web to get closer to your customers

Podcasters' Playbook

Both startups and corporate giants are exploring the technology's potential as a money magnet




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