Playbooks

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Fighting Attention Deficit

New strategies for engaging customers on the Net

How to Rock the Boat

Some 1,300 miles from Madison Avenue, the Miami agency is grabbing industry headlines. Can agencies copy Crispin Porter + Bogusky? What should clients know before they call? A few of CP+B's fundamentals

The Toaster Is Toast

The latest tactics banks use to grab your attention

Lessons for Blowing Up Your Brand

Intel, like Coca-Cola and Sony, is struggling to redefine its brands in an age of increasing media clutter. Here are some guidelines for how to manage such an overhaul

WebSmart Marketing

Using the Web to reach new customers, build relationships, and grow your brand

How to Catch Her Eye

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