Playbooks
Best Practice Ideas and Advice
Serving Customers
Anthropological research can be a potent tool--or a waste of time and money. Here's how to get the most bang for your buck
Interested in tracking net promoter scores? Here's how Bain's Fred Reichheld recommends using the technique
J.C. Penney's growth strategy is built on launching private labels that resonate with targeted buyers. Here's Penney's formula for connecting with consumers
Altera hired "empathy" coaches to help its people see things from their customers' point of view. How to make you team more empathetic
MORE PLAYBOOKS & TIPSHEETS
