Playbook: Viral Applications
YouTube Posts first 10 minutes of film a week before it comes out; pings hip-hop blogs; posts series and day-after video of Rakontur parties.
Flickr Posts all the behind-thescenes photo stills from film shoots, giving teasers for fans and media.
Twitter The duo uses it for mobile blogging, posting quick thoughts and BlackBerry-shot photos.
Facebook and MySpace The social-networking sites are where they send out blast updates, pics, and videos, while seeking comments and sequel suggestions.
Friendfeed Allows one-stop aggregation for all of the above.

Rakontur’s Viral Playbook

The studio focuses as much on its audience as on its product.