Playbook
Questions First
Asking users what they want to find can cut down on the typing they must do.
Beyond Location
It’s not just those on the go who use mobile search. Couch potatoes do it, too.
Picture This
Mobile surfers like to see images, not just text-heavy sites formatted for tiny screens.
I’m Right Here!
Letting users set a default location for mobile search makes queries faster.
Simple and Speedy
Controls on mobile maps should let users zoom in and out quickly and easily.

Best Practice Ideas

What Google is learning from Japan’s cell-phone users

By Kenji Hall