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Be Inclusive Don’t just single out obese people. Choose a program that emphasizes the benefits of lifestyle change—whose principles center on healthful, nutritious foods and regular exercise—and everyone will benefit. “Fitness” and “thinness” are not always synonymous. |
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Be Honest Tell employees it’s difficult to provide higher wages and better benefits when so much money is going to support preventable illnesses. And don’t discount the power of face-to-face conversations. People will respect you more if you look them in the eye. |
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Offer Incentives These can vary wildly. Some companies hand out small cash bonuses or gift certificates for reaching predetermined milestones. Others offer discounted insurance premiums. Still others make it a “team thing” and set up competitions between departments. |
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Foster Exercise Groups
Human beings are much more likely to sustain an exercise program if they have company. Hire an aerobics instructor to come in several times a week—to lead everyone in a vigorous workout. Start a lunch-hour walking group. You might even build a gym. |
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Use Family As a Lever Offering to help employees set a healthy example for their children can be a powerful motivator. “When you say to people, ‘Look, every time you open a new bag of potato chips and collapse in front of the TV, your kids are watching you,’ they pay attention,” says Gilliam. “Hey, guilt can be a very useful tool.” |
