CEO Guide to Technology

This Week's Top Story

CEO Tech Guide

May the Tablet Take Your Order?

Restaurants are using machines to wait on tables and help diners pay their bills

More Top Stories

CEO Guide to Technology

Intel's Help Brings the Web to In-Store Shoppers

The world's largest chipmaker is tailoring products designed to help consumer-goods companies make the customer experience more digital

When Robots Dance

Companies are turning to gadgetry--from robots to touch-screen kiosks to vending machines that recognize your face--to improve customer service and woo tech-influenced buyers

What's Next: The Virtual Butler

Forrester Research Analyst Paul Hagen

Companies from Bloomingdale's to Kraft Foods Inc. are adding technology to try to improve customer satisfaction, but how can they tell it's actually working? Many are adding Chief Customer Officers, says Paul Hagen, an analyst at Forrester Research. Find out how the role is helping companies deal with new ways to reach customers

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This week in CEO Guide to Technology

CEO Guide to Customer Experience Technology

Learn how companies from PepsiCo to Royal Caribbean Cruises are adopting tablets, digital signs, touch-screen kiosks, and mobile applications to help customers interact with products before buying and capture part of the estimated 85 percent of purchases that will be influenced by some sort of digital experience in 2015. Read about Intel’s efforts to court retailers, and how startups are building tablets to help restaurants serve diners.