Bloomberg News

Murdoch Consolidates European Pay-TV Assets Under BSkyB

July 25, 2014

Murdoch Consolidates European Pay-TV Assets Under BSkyB

The consolodation gives BSkyB leverage, becoming a European satellite and cable service with 20 million subscribers, as it negotiates for right to entertainment and sports, such as the UEFA Champions League, pictured. Photographer: David Ramos/Getty Images

Rupert Murdoch’s 21st Century Fox Inc. agreed to sell its pay-TV businesses in Italy and Germany for more than $9 billion, gaining funds it could use to raise an $80 billion takeover bid for Time Warner Inc.

British Sky Broadcasting Group Plc (BSY:US), which is 39 percent owned by Fox, will pay 2.9 billion pounds ($4.9 billion) in cash for Fox’s 57.4 percent stake in Sky Deutschland AG, Isleworth, England-based BSkyB said today. BSkyB will use 2.07 billion pounds in cash and a stake in National Geographic Channel to pay for 100 percent of Sky Italia.

The deal will give Murdoch ammunition as the 83-year-old weighs how much he can increase an $85-a-share bid for Time Warner without jeopardizing New York-based Fox’s investment-grade rating. Fox said today it will announce a new share-buyback program next month. BSkyB gains leverage, becoming a European satellite and cable service with 20 million subscribers, as it negotiates for rights to sports and entertainment.

Bloomberg News first reported BSkyB’s talks with Fox on May 9 and on July 20 said that Murdoch was considering using proceeds from the asset sales to increase his offer for Time Warner, owner of CNN, HBO and the Warner Bros. studios.

“This deal makes a lot of sense,” said Carlo Alberto Carnevale Maffe, a business professor at Milan’s Bocconi University. “Broadcasters must now compete in scale, scope and technology integration against new business models such as Netflix.”

‘Old Dream’

“The deal is also great for Murdoch since now he can keep on pursuing the Time Warner deal and fulfill his old dream of becoming the single entrepreneur in the global media industry with the largest content breadth and depth,” he said.

Sky Deutschland added 1.4 percent to close at 6.75 euros in Frankfurt. BSkyB will offer 6.75 euros a share for the remaining stake. BSkyB fell 5.5 percent to 874.5 pence in London.

The deal provides Murdoch’s Fox empire with a way to obtain cash and at the same time maintain a grip on European pay-TV assets within BSkyB, while pressing ahead with efforts to buy Time Warner.

News Split

Murdoch and his son James, who was BSkyB’s chief executive officer from 2003 to 2007, had for years considered combining the European operations. A full takeover (FOXA:US) bid by Murdoch for BSkyB was derailed in 2011 over the phone-hacking scandal at News Corp., his publishing empire. Last year, Fox and News Corp. were split into separate publicly traded companies, with the Murdoch family maintaining large voting shares in both.

Murdoch’s $85-a-share cash-and-stock bid valued New York-based Time Warner at about $75 billion, excluding options that could raise the total equity value to $80 billion. Each dollar a share that Murdoch raises his bid costs by almost $1 billion. The offer included 1.531 Fox non-voting shares and $32.42 in cash for each share of Time Warner.

While people familiar with the matter have said that Fox would consider increasing its bid, Chief Executive Officer Rupert Murdoch said in a statement that the company’s “number one priority is increasing shareholder value in a disciplined manner.”

“We will only consider transactions that fully support this objective,” he said.

Fox gained 0.3 percent to $32.81 at the close in New York. Time Warner, which announced its rejection of Murdoch’s bid on July 16, rose 1.2 percent to $84.99.

Uniting Skys

BSkyB said its 21 percent stake in National Geographic Channel, as part of the payment for Sky Italia, is valued at 382 million pounds.

BSkyB forecasts 200 million pounds in cash synergies by the end of the second year after completion of the transaction. It will fund the purchase through a mixture of debt and shares. It plans to sell 156.1 million new shares, with Fox subscribing proportionally to keep its holding in BSkyB at about 39 percent. Moody’s Investors Service today put BSkyB’s ‘Baa1’ rating on review for a possible cut.

“The three Sky businesses complement each other well and will be stronger together,” BSkyB CEO Jeremy Darroch said on a conference call. The transaction will probably be completed by the end of October or early November, he said.

BSkyB, which offers satellite TV, broadband and phone services in the U.K., is under increased pressure as BT Group Plc uses free sports channels to win Internet customers. John Malone’s Liberty Global Plc (LBYTA:US) has also stepped up competition by acquiring Virgin Media last year.

Content Fight

BSkyB, which spends about 2 billion pounds a year on content, this week bought a 70 percent stake in the U.K.’s Love Productions, producer of “Great British Bake-off” and TV documentaries such as “Benefits Street.” BSkyB last week sold a minority stake in ITV Plc, the U.K.’s biggest commercial broadcaster with top-rated shows such as “Downton Abbey,” to Liberty Global Plc for 481 million pounds.

Sky Italia, which serves about 4.8 million paying households, is adding terrestrial channels to complete its offerings via satellite and high-speed broadband networks. Sky Deutschland, with about 3.7 million customers, is the smallest and fastest-growing of the three companies as it broke into a market dominated by free-to-air broadcasters.

For Fox, the deal will leave it with cable and broadcast networks plus movie and TV studios, making the company more attractive to investors who want to bet on video production, rather than distribution.

An eventual takeover of Time Warner would reshape the media industry by giving the TV-and-film companies bargaining power in negotiations with cable operators such as Comcast Corp. and Time Warner Cable Inc., which are in the process of their own merger.

Barclays Plc and Morgan Stanley advised BSkyB, while Deutsche Bank AG and Lazard Ltd. worked with Fox. JPMorgan Chase & Co. was the co-leader on the financing.

To contact the reporters on this story: Kristen Schweizer in London at kschweizer1@bloomberg.net; Anousha Sakoui in London at asakoui@bloomberg.net

To contact the editors responsible for this story: Kenneth Wong at kwong11@bloomberg.net; Anthony Palazzo at apalazzo@bloomberg.net Rob Golum, Ville Heiskanen


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Companies Mentioned

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