Bloomberg News

NBC Wins Prime-Time TV Ratings for First Time in a Decade

May 20, 2014

NBC finally ended its decade-long losing streak to become the most-watched TV network with the viewers advertisers look for.

NBC’s prime-time rating among 18-to-49-year-olds, the group marketers pay to reach, rose 13 percent, representing about 3.47 million viewers a night, the broadcast network said today in a statement, citing Nielsen data. NBC overtook both CBS Corp. (CBS:US) and 21st Century Fox Inc.

NBC, owned by Comcast Corp. (CMCSA:US), aired the Sochi Winter Olympics and “Sunday Night Football” in the season that started in September. The ratings victory was also powered by “The Voice” and “The Blacklist,” and may help NBC lure more advertisers who are now planning how to divvy up marketing dollars for the coming TV season.

In total viewers, NBC came in second with 9.28 million, an increase of 33 percent from a year earlier. That was still second to CBS with 10.7 million. It’s the first time NBC has finished above fourth place since the 2003-2004 season.

To contact the reporter on this story: Sarah Rabil in New York at srabil@bloomberg.net

To contact the editors responsible for this story: Sarah Rabil at srabil@bloomberg.net Rob Golum


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Companies Mentioned

  • CBS
    (CBS Corp)
    • $56.5 USD
    • -0.34
    • -0.6%
  • CMCSA
    (Comcast Corp)
    • $56.85 USD
    • -0.24
    • -0.42%
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