NBC finally ended its decade-long losing streak to become the most-watched TV network with the viewers advertisers look for.
NBC’s prime-time rating among 18-to-49-year-olds, the group marketers pay to reach, rose 13 percent, representing about 3.47 million viewers a night, the broadcast network said today in a statement, citing Nielsen data. NBC overtook both CBS Corp. (CBS:US) and 21st Century Fox Inc.
NBC, owned by Comcast Corp. (CMCSA:US), aired the Sochi Winter Olympics and “Sunday Night Football” in the season that started in September. The ratings victory was also powered by “The Voice” and “The Blacklist,” and may help NBC lure more advertisers who are now planning how to divvy up marketing dollars for the coming TV season.
In total viewers, NBC came in second with 9.28 million, an increase of 33 percent from a year earlier. That was still second to CBS with 10.7 million. It’s the first time NBC has finished above fourth place since the 2003-2004 season.
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