Bloomberg News

Discovery Sells HowStuffWorks at 82% Loss After Seven Years (1)

April 21, 2014

Discovery Communications Inc. (DISCA:US) sold HowStuffWorks, a website that explains the science behind everything from magnets to Silly String, for $45 million, taking an 82 percent loss seven years after acquiring the asset.

Blucora Inc. (BCOR:US), owner of the InfoSpace search business, acquired HowStuffWorks in an all-cash deal, according to a filing today. Discovery, whose cable channels include TLC and Animal Planet, will keep providing advertising services to the website it acquired for $250 million in 2007.

Discovery sought to make HowStuffWorks more in-depth than the low-rent “content farms” that offer cursory information on a broad array of topics to attract search-engine users. The site ranks 327th for U.S. Web traffic, according to, and Discovery doesn’t disclose its financial results.

Shares of Discovery, based in Silver Spring, Maryland, slid less than 1 percent to $77.45 at the close in New York. Blucora, based in Bellevue, Washington, rose less than 1 percent to $19.25.

To contact the reporter on this story: Crayton Harrison in New York at

To contact the editors responsible for this story: Sarah Rabil at Crayton Harrison

China's Killer Profits

Companies Mentioned

    (Discovery Communications Inc)
    • $34.22 USD
    • 1.03
    • 3.01%
  • BCOR
    (Blucora Inc)
    • $13.3 USD
    • 0.18
    • 1.35%
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