Bloomberg News

‘Captain America’ Superpowers Extend to Third Week

April 21, 2014

'Captain America: The Winter Soldier'

Chris Evans stars in "Captain America: The Winter Soldier." Source: Walt Disney Studios Motion Pictures/Everett Collection

Captain America vanquished his enemies again in domestic cinemas.

Walt Disney Co. (DIS:US)’s superhero film, “Captain America: The Winter Soldier,” was No. 1 for a third straight weekend in the U.S. and Canada, with sales of $25.6 million, Rentrak Corp. said in a statement today. “Heaven Is for Real,” a religion-themed movie from Sony Corp. (6758), opened in second place with $22.5 million. The Johnny Depp sci-fi drama “Transcendence” collected $10.9 million to open in fourth for Warner Bros. (TWX:US)

The weekend sales highlighted the durability of Disney’s Marvel superheroes, along with the shrewd decision to open the film before the big summer rush of competing pictures. Easter weekend gave fans an extra day off Friday to visit theaters.

“This is historic brand building that Marvel is executing with Disney,” said Phil Contrino, the Washington-based chief analyst at BoxOffice.com in a telephone interview. “Since the release of Avengers, we’re seeing this trickle-down effect where every movie that comes out after is benefiting from it. With another ‘Avengers’ coming out, that will increase.”

“The Winter Soldier” was projected to take in $24.5 million in its third weekend, while “Heaven Is for Real” was expected to open with $17 million, according to BoxOffice.com, which issued both forecasts.

Super-Soldier

“Captain America” picks up the story of super-soldier Steve Rogers, played by Chris Evans, who battles a Soviet agent known as the Winter Soldier. It has collected $200.5 million domestically, as of April 20, according to Box Office Mojo. The movie was directed by Anthony and Joe Russo and cost an estimated $170 million to produce, according to the researcher.

“Heaven Is for Real” is a faith-based film featuring Greg Kinnear as a small-town father who must support his young son who glimpses the afterlife during a near-death experience. The movie benefited from favorable reviews, with a 52 percent positive rating on Rottentomatoes.com.

“The success of ‘Heaven is for Real’ is certainly something to be noted,” said Contrino. “This year has been a pretty big validation for religious movies. We haven’t seen the last of it. You’ll see more films aimed at religious moviegoers.”

“Rio 2,” from 21st Century Fox Inc., garnered $22.2 million to place third in its second weekend. It was expected to collect $24 million. The movie, about a family of blue parrots, features the voices of Anne Hathaway and Jamie Foxx. It was made for $103 million and has collected $75 million domestically.

Domestic Audience

“Transcendence” garnered a 19 percent positive rating on Rottentomatoes.com, which assesses reviews, and was projected by BoxOffice.com to take in $18.5 million in its debut.

“Unfortunately, the domestic audience rejected the concept and the film missed,” Jeff Goldstein, executive vice president for domestic distribution at Warner Bros., said in an e-mail.

Weekend sales for the movie, with a production budget of $100 million, according to Box Office Mojo, show Depp is still seeking his comeback film after disappointing results in Disney’s “The Lone Ranger” last summer and the lackluster “Dark Shadows” in 2012.

Horror Comedy

“A Haunted House 2,” the horror-comedy sequel to the 2013 film, collected $8.8 million to place fifth for Open Road Films. Featuring Marlon Wayans, it was projected to collect $13.5 million.

Football drama “Draft Day,” featuring Kevin Costner, placed sixth in the second week of its release, with sales of $5.7 million for Lions Gate Entertainment Corp.

Weekend revenue for the top 10 films rose 20 percent to $116.3 million from the year-earlier period, Rentrak (RENT:US) said. Domestic box-office sales year to date are $2.98 billion, up 8.6 percent from a year earlier.

The following table has U.S. movie box-office figures provided by studios to Rentrak. The amounts are based on gross ticket sales for April 18 to April 20.

Rev. Pct. Avg./ Total Movie (mln) Chg. Theaters Theater (mln) Wks ============================================================== 1 Winter Soldier $25.6 -38 3,825 $6,689 $200.5 3 2 Heaven is For Real 22.5 -- 2,417 9,318 29.6 1 3 Rio 2 22.2 -44 3,975 5,575 75.0 2 4 Transcendence 10.9 -- 3,455 3,151 10.9 1 5 Haunted House, 2 8.8 -- 2,310 3,829 8.8 1 6 Draft Day 5.7 -42 2,781 2,054 19.4 2 7 Divergent 5.6 -24 2,486 2,257 133.8 5 8 Oculus 5.2 -57 2,648 1,947 21.1 2 9 Noah 5.0 -34 2,537 1,972 93.3 4 10 Bears 4.8 -- 1,720 2,777 4.8 1 Top 10 Films Grosses This Week Year Ago Pct. (mln) (mln) Chg. =================================== $116.3 $96.5 +20 Year-to-date Revenue 2014 2013 YTD YTD Pct. (mln) (mln) Chg. =================================== $2,976 $2,740 +8.6 Source: Rentrak Corp.

To contact the reporter on this story: Ben Livesey in San Francisco at blivesey@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net Rob Golum, Ben Livesey


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Companies Mentioned

  • DIS
    (Walt Disney Co/The)
    • $88.61 USD
    • 0.62
    • 0.7%
  • TWX
    (Time Warner Inc)
    • $78.77 USD
    • 0.58
    • 0.74%
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