Bloomberg News

Apple Buys App-Testing Company Burstly as Acquisitions Increase

February 21, 2014

Apple Inc. (AAPL:US), speeding up the pace of acquisitions, bought Burstly Inc., a software company that helps developers create smartphone and tablet applications.

The deal, first reported by TechCrunch, was confirmed today by Kristin Huguet, a spokeswoman for Cupertino, California-based Apple. Terms weren’t disclosed.

Apple is sticking with its strategy of acquiring smaller companies, while Internet leaders Google Inc. and Facebook Inc. are doing billion-dollar deals. Burstly’s TestFlight product is used by app makers to test their software with small groups of customers. The Santa Monica, California-based startup also offers a product to help developers make money from advertising.

The underlying technology Apple acquires in deals is often used to enhance existing services or in future products. In 2012, Apple bought fingerprint-security firm AuthenTec Inc., whose technology was recently incorporated into the new iPhone 5s. Purchases of navigation companies have been used to improve its mapping software.

Google is writing bigger checks and last month purchased digital thermostat maker Nest Labs Inc. (GOOG:US) for $3.2 billion. Facebook agreed this week to buy text-messaging service WhatsApp Inc. for as much as $19 billion.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net


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