Bloomberg News

Super Bowl Ticket Prices Trend Down as Denver, Seattle Fans Wait

January 21, 2014

Seattle Seahawks Player Chris Maragos

Seattle Seahawks player Chris Maragos celebrates with his child after the Seahawks 23-17 victory against the San Francisco 49ers during the 2014 NFC Championship on January 19, 2014 in Seattle, Washington. Photographer: Jonathan Ferrey/Getty Images

Tickets to the New York area’s first Super Bowl might be less expensive than anticipated, with plenty of inventory remaining and fans of the Denver Broncos and Seattle Seahawks slow to make purchases.

“Ticket prices for this Super Bowl are trending similar to previous games we have tracked, and I think that come Week 2, this will be a really soft market compared to what people thought a few months back,” said Chris Matcovich, vice president of data for secondary market ticket aggregator TiqIQ. “There is a tremendous amount of quantity on the resale market for this game, the most we’ve seen for a Super Bowl, and so far demand has been average at best.”

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The number of available tickets tracked by TiqIQ has increased about 71 percent to a record 10,123 since the conference championships, according to the company’s data. That tops the previous high of 8,481 tickets available about a week after the conference title games in 2011.

The average list price for the Feb. 2 game at MetLife Stadium in East Rutherford, New Jersey, is $4,084, according to a Bloomberg index of ticket prices, using TiqIQ data. The average sales price is $3,398, with the cheapest available ticket listed at $1,985. The face value ranges from $500 to $2,600.

The average Super Bowl ticket was about $3,803 on Jan. 16, more than the $3,678 a seat average on that date before the 2010 game in Miami and just ahead of the $3,601 average for the 2011 title game in Dallas.

Super Bowl Hometown Benefits and Costs

The Broncos beat the New England Patriots 26-16 two days ago to claim the American Football Conference title, while the Seahawks topped the San Francisco 49ers 23-17 to take the National Football Conference. That left two weeks for the ticket market to rise or fall based on demand and other factors such as the possibility of bad weather.

Too Late

“We feel after this week, fans in Denver and Seattle will be pretty much out of the mix for tickets as airfare and hotel will be cost-prohibitive,” Matcovich said in an e-mail. “That leaves fans in the tri-state area as the demo to buy. So even with everyone calling this most expensive ticket, etc., that was true for a bit, but I’m confident that prices on the low end will drop to the $1,500 range. If the weather is questionable leading up to the game an even bigger discount on gameday is a real possibility.”

Jason Berger, the president of the National Association of Ticket Brokers, said his company, AllShows.com, is now seeing greater interest from fans than the corporate community.

“One interesting sales trend is we are seeing lots of sales from many fans from across the country but surprisingly not yet the expected demand from Seattle or Denver residents,” Berger said in an e-mail.

Average Prices

Average prices for tickets on Rye, New York-based AllShows.com are $2,500 for the upper level, $4,000-$8,500 for lower level and $5,500-$9,500 for the mid-level club seats that come with indoor access.

With dozens of events dedicated to the Super Bowl being held -- some in New Jersey though most in New York -- there has been little demand for Broadway shows or other live events, Berger said.

“The Super Bowl parties, however, are heavily requested and many are selling for higher premiums than years past,” Berger said.

To contact the reporters on this story: Mason Levinson in New York at mlevinson@bloomberg.net; Aaron Kuriloff in New York at akuriloff@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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