Discovery Communications Inc. (DISCA:US), the owner of the Animal Planet channel, named JB Perrette the head of international operations, as the media company seeks to expand overseas through acquisitions.
Perrette replaces former international chief Mark Hollinger, who is retiring after 23 years with the company, according to a statement from Discovery today. Perrette joined the company in 2011 and served as chief digital officer. He previously spent 11 years at NBCUniversal.
Discovery, which also owns the TLC channel and recently started it in the U.K., has been adding channels and programming in overseas markets. Last year it paid $1.7 billion to buy ProSiebenSat.1’s SBS Nordic unit, which comprises TV networks in Norway, Sweden, Denmark and Finland. In 2012, it paid $221.6 million for a stake in Societe Television Francaise 1’s Eurosport channels.
“Through strong organic growth as well as selective strategic acquisitions and partnerships,” Perrette said in the statement, “Mark and the team have built Discovery Networks International’s unrivaled footprint with powerful brands that are valued by viewers, advertisers and distribution partners around the world.”
Discovery has also been looking to new technologies for growth and in 2012 acquired online-video startup Revision3 for an undisclosed amount as part of a strategy to own and distribute reality programming. The company also bought a 20 percent stake in Televista, a French pay-TV company specializing in the female lifestyle market.
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