Altria Group Inc. (MO:US), Reynolds American Inc. (RAI:US) and other tobacco companies agreed with the U.S. on how they will publicize admissions that they deceived the American public on the dangers of smoking.
The agreement on the “corrective statements,” which will also include information on the adverse health effects of smoking, were disclosed in a filing today in federal court in Washington. The ads will appear in newspapers and on television as well as in expanded warnings on cigarette packages.
The requirement for the companies to place and pay for publication of the statements stems from the government’s 1999 lawsuit against the tobacco industry that resulted in a judge finding the companies violated anti-racketeering laws by conspiring to hide cigarettes’ risks.
The agreement on the advertising is subject to the approval of U.S. District Judge Gladys Kessler in Washington.
The case is U.S. v. Philip Morris USA Inc., 99-cv-2496, U.S. District Court, District of Columbia (Washington).
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