LinkedIn Corp. (LNKD:US), the professional-networking site with more than 238 million members, expects half its users to access the service from mobile devices next year, up from 38 percent today.
To increase the mobile-user base, the company updated the design of its applications and added a feature that integrates LinkedIn with Apple’s mobile e-mail program, the company said at a press conference today.
Internet companies that derive revenue from advertising are boosting investments in mobile amid a shift among consumers to smartphones. Facebook Inc. (FB:US) and Google Inc. (GOOG:US) have shown this year that even with lower advertising rates on phones and tablets, companies can bolster revenue because of the increased popularity of wireless applications and services.
Members who use LinkedIn’s mobile site and apps are more than twice as active as those who only visit from personal computers, the Mountain View, California-based company said today in a filing with the U.S. Securities and Exchange Commission. Most users in Turkey, Singapore and the United Arab Emirates already access the service via mobile, the filing said.
At LinkedIn, mobile viewing accounted for more than half of revenue from an ad product called sponsored updates, where companies can post status messages to users, the filing said.
After resisting the SEC’s demands on disclosures about its mobile and non-U.S. businesses, LinkedIn will start releasing more of that information, according to correspondence made public yesterday. LinkedIn said it had been seeking to “refine” its methodology on reporting mobile unique visitors as a percentage of total unique visitors.
LinkedIn said in August that 33 percent of visitors accessed the service from mobile apps in the second quarter, an increase from 21 percent during the same period last year.
Shares in LinkedIn fell 1.7 percent to close at $240.83 in New York. The stock has more than doubled this year and climbed more than fivefold since a 2011 initial public offering.
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