Bloomberg News

Audi's $1 Billion Bet on the Affordable Superbike

October 22, 2013

Oct. 22 (Bloomberg) –- Last year, Audi bought motorcycle giant Ducati for over $1 billion. The company posted record sales in 2012, but global deliveries are down 5 percent. Bloomberg Television's Matt Miller takes an in-depth look at how Ducati is trying to balance out the sub-par sales of its $70,000 superbikes by unloading a healthy number of more affordable Monster models. (Source: Bloomberg)

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