Bloomberg News

How Ideas Turn Into Innovation at Under Armour

October 18, 2013

Oct. 18 (Bloomberg) –- Under Armour has more than 40 engineers and scientists working on its next big innovation... but the company doesn't stop there. Each year, it hosts two "Future Show Innovation Challenges" -- open events for entrepreneurs to pitch a product and explain why it needs to be added to the UA line. UA CEO Kevin Plank tells Bloomberg Television's Trish Regan why this is critical to innovation and shows off the products of Under Armour's future. (Source: Bloomberg)

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