Bloomberg News

$500M Worth of Diamonds in One Advertisement

October 08, 2013

Oct. 8 (Bloomberg) –- Back in 1970, Graff Diamonds stunned the world with an advert in which their model wore $1 million of gems in her hair. In 2013, Graff has recreated the advert, this time with over half a billion dollars worth of jewels. Bloomberg went behind the scenes to a secret location to film the photo shoot. (Source: Bloomberg)

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