Bloomberg News

Callebaut Gets EU Approval to Say Chocolate Helps Circulation

September 04, 2013

Barry Callebaut AG, the largest maker of bulk chocolate, said it got approval from the European Commission to label products with the claim that a substance in cocoa promotes healthy blood circulation.

The commission will allow the company to sell products in the European Union with a label saying “cocoa flavanols help maintain the elasticity of blood vessels, which contributes to normal blood flow,” the Zurich-based company said today in a statement.

Barry Callebaut said it will use the label on its Acticoa brand of products, which are processed in a way that retains more flavanols, a substance that is mostly destroyed in conventional cocoa processing. The company, which produces chocolate for other food companies, will also allow customers who use Acticoa in their products to use the claim. The commission ruled on an initial European Food Safety Authority opinion published in July 2012.

“We are very happy to be able to offer our Acticoa products with a health claim now, a real competitive differentiator for our customers,” Herwig Bernaert, who leads innovation projects at the company, said in the statement.

Companies can’t make claims on their packaging citing research that shows health benefits from food and drinks without receiving EU approval.

To contact the reporter on this story: Thomas Mulier in Geneva at tmulier@bloomberg.net

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net


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