Jason Dufner’s victory in the PGA Championship boosted television ratings in the biggest U.S. markets by 13 percent for CBS.
The CBS Corp. (CBS:US) unit said yesterday’s telecast drew a 4.4 overnight rating in major markets, compared with 3.9 for Rory McIlroy’s victory last year in the final major tournament of the men’s golf season.
Top-ranked Tiger Woods and No. 2-ranked Phil Mickelson played earlier in the day after poor showings in the first three rounds. Dufner won his first major title by two strokes over Jim Furyk at Oak Hill Country Club near Rochester, New York.
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