Bloomberg News

Jason Dufner’s PGA Championship Win Boosts CBS Ratings by 13%

August 12, 2013

Golfer Jason Dufner

Golfer Jason Dufner holds the Rodman Wanamaker trophy after winning the PGA Championship in Rochester, New York, on August 11, 2013. Photographer: Fred Vuich/Sports Illustrated via Getty Images

Jason Dufner’s victory in the PGA Championship boosted television ratings in the biggest U.S. markets by 13 percent for CBS.

The CBS Corp. (CBS:US) unit said yesterday’s telecast drew a 4.4 overnight rating in major markets, compared with 3.9 for Rory McIlroy’s victory last year in the final major tournament of the men’s golf season.

Top-ranked Tiger Woods and No. 2-ranked Phil Mickelson played earlier in the day after poor showings in the first three rounds. Dufner won his first major title by two strokes over Jim Furyk at Oak Hill Country Club near Rochester, New York.

To contact the editor responsible for this story: Larry Siddons at lsiddons@bloomberg.net


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