Bloomberg News

Meet the World's Most Aggressive Marketer

August 06, 2013

August 6 (Bloomberg) -- Sharks don't just make a splash in the ocean. Discovery Channel's Shark Week just entered its 26th year, making it the longest running programming event on cable TV, and hooking big ad dollars for Discovery Communications. Bloomberg's Rachel Crane takes a look at one of the most profitable fish in the sea. (Source: Bloomberg)

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