Bloomberg News

Hamptons Scene: Alec Baldwin, Marc Leder, Lemonade Stand

July 30, 2013

Ella and Pippa's Lemonade Stand

Chris Penney, a producer, left, stops by Ella and Pippa's Lemonade Stand. Their mom Darcy Miller, editorial director of Martha Stewart Weddings, is behind the counter, in stripes. Photographer: Amanda Gordon/Bloomberg

Alec Baldwin ordered the cherries. Martha Stewart recognized her cake stands displaying home-baked chocolate chip cookies. And the lemonade? Just 50 cents, one of the best (and only) bargains on the East End.

The entrepreneurs who set up shop on Ocean Avenue in East Hampton on Saturday afternoon were Pippa and Ella Nussbaum. Mom is Darcy Miller, editorial director of Martha Stewart Weddings (MSO:US) and a celebrations expert, who helped with promotion and decorating. Dad is Andy Nussbaum, a partner at Wachtell, Lipton, Rosen & Katz and the brother of Peter Nussbaum, general counsel of SAC Capital Advisors LP, who probably didn’t have much time to sip lemonade over the weekend.

A great location near the beach, accomplished hula-hooping demonstrations, and a cute little yellow taxi cab attracted customers. One brisk period brought a swimming instructor, a mom driving by in her Mini Cooper with the top down, a producer on his motorcycle and a gardener.

A big order came from two girls in bathing suits: five lemonades and three cookies. Mom helped figure out the change due on a $5. A portion of the stand’s proceeds will support Mount Sinai’s pediatric endocrinology department.

Take that lemonade stand and multiply it by, say, 200, and you have an idea of what Super Saturday was like. More than 200 brands set up under a tent in Water Mill on Saturday, offering clothes and accessories at a discount, as well as ice cream, Hampton Coffee Company iced coffee, and psychic readings for free (after an admission fee).

DKNY Purse

One 42-year-old merchandiser spent about $800 shopping from 12:15 p.m. to 5 p.m. with a break for lunch in an air-conditioned tent. Her 15-year-old daughter held up her prize bargain: a DKNY purse for $25. The pair also shopped at the stands of Alice + Olivia, Milly and Trina Turk.

As pink receipts piled up on spikes for sequined gowns, ties, pillows, the Ovarian Cancer Research Fund raised more than $3.5 million, with major support from InStyle magazine and QVC.

Shoppers will have another chance to do good on Thursday, Aug. 1 at United Jewish Appeal-New York Federation’s trunk show in Bridgehampton. Twenty percent of sales on Nathan & Moe jewelry, Theodora & Callum scarves and some 70 other vendors will go to UJA.

Marc Leder of Sun Capital Partners Inc. attended the Rush Philanthropic Arts Foundation “Art for Life” benefit. The event on Saturday honored, among others, Creative Time’s Anne Pasternak, filmmaker Tyler Perry, and author Walter Mosley.

Also helping raise $1.5 million were Julie Macklowe, whose Vbeaute has the full window display at White’s Pharmacy in downtown East Hampton, and Estelle. Leder is a past honoree of the benefit as well as a trustee of the foundation created by brothers Russell and Danny Simmons. It teaches art to underprivileged children in New York and exhibits emerging artists.

Food Notes

Prices of some things to eat in the Hamptons:

$42: spice roasted lobster with green beans, fingerling potato and saffron at Tom Colicchio’s restaurant at Topping Rose House in Bridgehampton.

$29: “Le Grande Macaroni & Cheese” at Almond in Bridgehampton.

$26.99: Cashel Blue and fig salad prepackaged at Round Swamp Farm Market in East Hampton.

$18: black bass crudo with grapefruit, chile, fennel and Amagansett salt at the Crow’s Nest in Montauk.

$10.95: scrambled eggs and aged New York cheddar cheese on a freshly baked croissant at Golden Pear in Southampton.

$7.95: a package of 7 Chewy Chocolate Ginger cookies at Mary’s Marvelous in Amagansett.

$6: a container of blackberries at Balsam Farms in East Hampton.

$2.29: a 6-ounce container of Chobani yogurt at Citarella in Bridgehampton.

(Amanda Gordon is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

Muse highlights include Mark Beech and Scott Reyburn on the art market and Jeremy Gerard on U.S. theater.

To contact the writer on this story: Amanda Gordon in New York at agordon01@bloomberg.net or on Twitter at @amandagordon.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.


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