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Steinway Pianos Seen Striking Chord With Rival Bidders: Real M&A

July 23, 2013

Steinway Pianos Seen Striking Chord With Rival Bidders

A Steinway & Sons logo appears above the keyboard of a grand piano inside the Steinway & Sons piano factory in the Astoria neighborhood of Queens, New York. Photographer: Daniel Acker/Bloomberg

Steinway Musical Instruments Inc. (LVB:US) has investors wagering that the maker of $137,000 grand pianos can secure a richer takeover offer.

Steinway has traded (LVB:US) above the $35-a-share agreement with private-equity firm Kohlberg & Co. since it was announced July 1, touching as high as $37.04, according to data compiled by Bloomberg. Albert Fried & Co. said traders expect the owner of the 160-year-old piano maker to get a higher bid during the 45-day go-shop period, potentially from other buyout firms, after Steinway sold its stake in Manhattan’s Steinway Hall last month.

Samick Musical Instruments Co. (002450), the company’s largest shareholder (LVB:US), has said it’s weighing an offer. Steinway, whose grand pianos take almost a year to make, could fetch as much as $37.50 a share from South Korea’s Samick because of the value of its brand, according to MKM Partners LLC. Shareholder Armored Wolf LLC said the Waltham, Massachusetts-based company should be valued at closer to $40 a share, which would surpass Steinway’s record (LVB:US) of $38.81 in 2007.

“People expect a higher offer,” Sachin Shah, a special situations and merger-arbitrage strategist at New York-based Albert Fried, said in a phone interview. A financial buyer “would be interested in owning a marquee name like Steinway and then being able to grow it. It’s not that difficult to leverage the brand name pretty substantially outside of the U.S., meaning emerging markets, obviously in China and Asia.”

Samick Offer?

Julie Theriault, a spokeswoman for Steinway, said the company couldn’t comment on the go-shop period or whether Samick is expected to bid. Kohlberg didn’t respond to requests for comment, and representatives for Samick couldn’t immediately be reached for comment.

Today, Steinway shares rose 0.2 percent to $36.25 at 9:30 a.m. in New York.

Samick, the Incheon, South Korea-based manufacturer of pianos, guitars and flutes, already owns about 32 percent of Steinway. Samick said in a July 10 regulatory filing that it’s evaluating whether to submit a bid and will hold talks with the company and financing sources.

Steinway offers Samick an iconic brand that it can expand in emerging markets, according to Steinway shareholders Bradd Kern at Armored Wolf and Boniface “Buzz” Zaino at Royce & Associates LLC.

Samick “can pay more money because they want to buy the franchise as opposed to the return on investment for the next year or two,” Zaino, a money manager at New York-based Royce, which oversees about $36 billion, said in a phone interview. “It’s got a wonderful future as the middle class grows around the world. There will be increasing demand for the product.”

Global Expansion

Zaino said $40 a share would not be an “unreasonable” counterbid from Samick.

Other financial buyers may also be interested in the growth prospects for Steinway, said Shah of Albert Fried.

Two private-equity firms conducted due diligence in 2012, during a review of strategic alternatives that ended in December, Steinway said in a July 15 proxy filing. One concern for buyers was the value of the company’s interest in Steinway Hall, which would affect the amount of available financing, according to the filing.

Since selling its stake in the New York City building last month for more than $46 million, “interested parties now know what the company is worth,” Shah said. “That was directly hurting them with many parties before because they couldn’t justify the valuation.”

Kohlberg Deal

Steinway agreed to be acquired by Mount Kisco, New York-based Kohlberg for about $438 million. The bid was a 22 percent premium to the stock’s 20-day average, after Steinway had already climbed 44 percent (LVB:US) in 2013. The go-shop period ends on Aug. 14.

“I don’t think the bid, at this price, is in the best interest of shareholders,” Kern, a portfolio manager at Irvine, California-based Armored Wolf, which oversees about $1 billion including Steinway shares, said in a phone interview. “They’re catching the company in the very early innings of the recovery when there’s a lot more room to run on it.”

Steinway also received non-binding indications of interest from two unnamed parties in March and May, according to the proxy filing.

Another shareholder, Joseph Tillo Jr., sued Steinway in a Delaware court this month, contending that the buyout was unfair and inadequate.

While the market is betting on a higher offer, other bidders may not emerge, according to Michael Corbett, chief investment officer of Perritt Capital Management Inc., which sold its Steinway shares after the Kohlberg deal was announced.

Risky Bet

“Given that Steinway is a pretty big name, there’s a possibility that others might be interested,” Corbett, whose Chicago-based firm oversees about $575 million, said in a phone interview. “We’re not willing to take that risk though, so we moved on.”

Yesterday, Steinway shares (LVB:US) closed at $36.17, 3.3 percent higher than the offer, signaling that some traders are expecting a sweeter proposal, said Keith Moore, an event-driven strategist at Stamford, Connecticut-based MKM Partners. He estimates Samick could offer $37 to $37.50 a share.

“There’s a high probability that Samick will make a bid,” Moore said in a phone interview. “It’s an iconic name. When you have a company with a brand name such as this, you pay for the name.”

To contact the reporters on this story: Chelsey Dulaney in New York at cdulaney@bloomberg.net; Brooke Sutherland in New York at bsutherland7@bloomberg.net

To contact the editor responsible for this story: Sarah Rabil at srabil@bloomberg.net


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