Bloomberg News

McDonald’s Falls as Profit Trails Estimates

July 22, 2013

McDonald’s Falls as Second-Quarter Revenue Trails Estimates

Sales at global restaurants open at least 12 months rose 1 percent in the quarter, matching analysts’ average estimates from Consensus Metrix. Photographer: Tim Boyle/Bloomberg

McDonald’s Corp. (MCD:US) fell the most in nine months after posting second-quarter profit (MCD:US) and revenue that trailed analysts’ estimates and saying economic weakness would hurt results for the remainder of the year.

McDonald’s slid 2.7 percent to $97.58 at the close in New York for the biggest drop since Oct. 19. The Oak Brook, Illinois-based company’s shares (MCD:US) have gained 11 percent this year, while the Standard & Poor’s 500 Restaurants Index has increased 16 percent.

Chief Executive Officer Donald Thompson has been trying to attract consumers with less expensive fare, such as Dollar Menu foods in the U.S. and combo meals in Europe. Sales at global stores open at least 13 months rose 1 percent in the quarter, matching the average estimate of analysts surveyed by Consensus Metrix.

“There are folks for whom it’s an economic decision to go to McDonald’s, and they’re not going,” Bryan Elliott, an Atlanta-based analyst at Raymond James Financial Inc., said in an interview. “We need to see a meaningful rise in purchasing power” among McDonald’s customers, he said.

July same-store sales are projected to be unchanged from last year, Thompson said today in a statement. “Based on recent sales trends, our results for the remainder of the year are expected to remain challenged,” he said.

Currency Fluctuations

Net income rose 3.7 percent to $1.4 billion, or $1.38 a share, from $1.35 billion, or $1.32, a year earlier, the company said. Foreign currency exchange-rate fluctuations reduced profit by 2 cents a share in the quarter. Analysts estimated (MCD:US) $1.40 a share, the average of 27 projections compiled by Bloomberg.

“Several currencies weakened against the U.S. dollar during the quarter,” Chief Financial Officer Peter Bensen said during a conference call today. Currency translation will negatively affect 2013 profit by 7 cents to 9 cents a share, he said.

The U.S. Dollar Index, which IntercontinentalExchange Inc. uses to monitor the greenback against the currencies of six U.S. trade partners, gained 3.6 percent this year through July 19.

Revenue rose 2.4 percent to $7.08 billion in the quarter, trailing analysts’ average estimate of $7.09 billion.

Same-store sales rose 1 percent in the U.S., lagging behind estimates for a 1.5 percent gain, according to Consensus Metrix, a researcher owned by Wayne, New Jersey-based Kaul Advisory Group.

Rival Items

McDonald’s has faced a U.S. consumer environment where unemployment has been stuck above 7.5 percent for 54 straight months. Competitors also are introducing new items -- Burger King Worldwide Inc. (BKW:US) has smoothies and soft-serve ice cream, while Yum! Brands Inc. (YUM:US)’s Taco Bell is testing a $1 menu.

During the past month, McDonald’s has increased advertising for its value items to drive more customers into restaurants, Peter Saleh, a New York-based analyst at Telsey Advisory Group, said today in an interview. The consumer environment is volatile in the U.S., he said.

“There’s no good footing,” Saleh said.

Comparable-store sales declined 0.1 percent in Europe and 0.3 percent in the company’s Asia Pacific, the Middle East and Africa region, during the quarter. Analysts estimated drops of 0.1 percent and 0.2 percent, respectively. Same-store sales are an indicator of a company’s growth because they include only older restaurants.

In Europe, McDonald’s is facing a cash-strapped consumer. The Big Mac seller this year has been promoting less expensive items, such as combo meals and 1 euro burgers, in Germany and France, the company’s two biggest European markets. The fast-food chain gets about one-third of its revenue (MCD:US) from countries in its Europe segment.

McDonald’s has about 34,500 stores globally, of which 19 percent are owned by the company.

To contact the reporter on this story: Leslie Patton in Chicago at lpatton5@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net


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Companies Mentioned

  • MCD
    (McDonald's Corp)
    • $100.37 USD
    • -0.21
    • -0.21%
  • BKW
    (Burger King Worldwide Inc)
    • $26.63 USD
    • -0.17
    • -0.64%
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