Bloomberg News

Dell Loses Global Communications Head as Buyout Vote Approaches

July 17, 2013

Dell Inc. (DELL:US), the personal-computer maker facing a vote on a $24.4 billion buyout offer, is losing its global head of communications, according to an internal e-mail obtained by Bloomberg.

Kelly McGinnis who joined Round Rock, Texas-based Dell in March 2010, resigned for “another exciting leadership opportunity” closer to her family in California, the e-mail said. Marc Bien, a communications manager at Dell, will assume the job at the end of July, when McGinnis leaves the company.

Dell shareholders are scheduled to vote tomorrow on a plan by Michael Dell and Silver Lake Management LLC to take the company private. A special committee of Dell’s board could move to delay the vote for about a week to seek a higher bid or build support for the $13.65-a-share offer. The buyout group considers the proposal its “best and final” one, according to people familiar with the situation.

Karen Quintos, Dell’s chief marketing officer, announced McGinnis’s departure in a a memo Monday to the company’s communications staff.

Under McGinnis’s leadership, “this Communications team has helped improve Dell’s reputation and credibility as an end-to-end solutions provider through strategic events, thought leadership campaigns and M&A activities, yielding substantial increases in positive share of voice,” Quintos wrote.

Prior to joining Dell, McGinnis worked for Enfatico LLC, the company’s public relations and advertising agency. Her replacement, Bien, has spent three years on Dell’s communications team involved in “reputation management, M&A and most recently, LBO communications,” the e-mail said.

McGinnis didn’t immediately return a message seeking comment. David Frink, a spokesman for Dell, had no immediate comment.

The Silver Lake-led group is facing an outcry from billionaire investor Carl Icahn and several other large Dell shareholders, who say the existing proposal undervalues the company. Yesterday, the Dell committee reiterated its support for the deal.

To contact the reporters on this story: Justin Bachman in New York at jbachman2@bloomberg.net; Ashlee Vance in San Francisco at avance3@bloomberg.net

To contact the editor responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net


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