Bloomberg News

Ford, Tesla Gains Push First-Half Growth Rate for Battery Cars

July 06, 2013

Ford, Tesla Gains Push First-Half Growth Rate for Battery Cars

Ford’s hybrid and plug-in versions of the Fusion sedan, seen here, and C-Max wagon boosted its electric-drive deliveries to 46,197, more than five times its year-earlier volume. Photographer: Andrew Harrer/Bloomberg

Ford Motor Co. (F:US)’s expansion of hybrid and plug-in models and demand for Tesla Motors Inc. (TSLA:US)’s luxury battery sedans helped U.S. first-half sales of electric-drive cars and trucks increase faster than even surging pickups.

U.S. sales of hybrid, plug-in hybrid and battery-only autos rose at least 23 percent to more than 287,000, based on data compiled by Bloomberg. Deliveries of full-size pickups climbed 22 percent, according to Autodata Corp.

“The number of entries in the segment continues to grow, so as a buyer you don’t have to make a compromise to get what you want,” Alan Baum, principal of Baum & Associates, said in a phone interview yesterday from West Bloomfield, Michigan. “Ford is obviously increasing sales, but what’s more important is they’re now a serious player in this space.”

Environmental rules in the U.S., Europe and Japan have pushed carmakers to offer more vehicles that don’t emit climate-warming gases and consume less fuel. Pressure on Toyota’s Prius, the world’s top-selling electric-drive vehicle, is growing as competitors work to replicate the hybrid hatchback’s mass-market success.

Ford’s hybrid and plug-in versions of the Fusion sedan and C-Max wagon boosted its electric-drive deliveries to 46,197, more than five times its year-earlier volume. Toyota Motor Corp. (7203) led with 176,506 such sales, up 4.4 percent.

Pickup Profit

Full-size pickup deliveries exceeded 928,000 in the first half, more than triple sales of electric-drive vehicles. Such trucks also are the top source of earnings for U.S.-based Ford, General Motors Co. (GM:US) and Chrysler Group LLC. Automakers make an $8,000 to $10,000 profit per pickup they sell, versus $3,000 per mid-size car, John Casesa, senior managing director at Guggenheim Partners LLC, said this week on Bloomberg Radio.

While first-half sales of the four-model Prius line fell 5.1 percent to 120,214, the world’s largest automaker still plans to sell as many as 250,000 this year, Bill Fay, Toyota’s group vice president for U.S. sales, said July 2. A revived advertising push, no-interest loans and discount leases are in place to help meet that goal, Fay said in a conference call.

Tesla, which led North American rechargeable auto sales in the first quarter, topping GM’s Volt plug-in and Nissan Motor Co. (7201)’s battery-electric Leaf, may have relinquished its volume lead in the first half.

The electric-car maker led by billionaire Elon Musk may have sold 8,931 units of Model S, priced from $69,900, this year through June, according to an estimate by Woodcliff Lake, New Jersey-based Autodata.

Volt, Leaf

Tesla doesn’t currently report sales on a monthly basis. The company will provide delivery figures when it releases second-quarter results, said Shanna Hendriks, a Tesla spokeswoman, who declined to confirm Autodata’s estimate. Tesla sold few electric vehicles in last year’s first half after concluding Roadster sports car deliveries and starting Model S output.

The Volt, a plug-in hybrid that goes about 38 miles (61 kilometers) on battery power before a gasoline engine engages, had a 12 percent increase to 9,855 units in the first half. That kept Volt just ahead of Nissan’s Tennessee-built Leaf with 9,839 sales, tripling its year-ago sales.

Baum, who analyzes developments in the alternative-powertrain vehicle segment, said he estimates that electric-drive sales may have grown as much as 27 percent in the first half to a record 299,000. The figures compiled by Bloomberg include data released directly by most automakers, and Autodata estimates for companies including Hyundai Motor Co. (005380), Kia Motors Corp. (000270) and Tesla.

To contact the reporter on this story: Alan Ohnsman in Los Angeles at aohnsman@bloomberg.net

To contact the editors responsible for this story: Bill Koenig at wkoenig@bloomberg.net; Jamie Butters at jbutters@bloomberg.net


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Companies Mentioned

  • F
    (Ford Motor Co)
    • $17.17 USD
    • -0.23
    • -1.34%
  • TSLA
    (Tesla Motors Inc)
    • $256.78 USD
    • 2.44
    • 0.95%
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