Bloomberg News

Apple Seeks to Trademark ‘IWatch’ in Japan for Devices

July 01, 2013

Apple Seeks to Trademark ‘IWatch’ in Japan for Wearable Device

The Apple Inc. logo is displayed outside the company's store in Tokyo. Photographer: Koichi Kamoshida/Bloomberg

Apple Inc. (AAPL:US), the world’s most valuable technology company, is seeking a trademark for “iWatch” in Japan as rival Samsung Electronics Co. readies its own wearable computing device.

The iPhone maker is seeking protection for the name, which is listed in a category for products such as a handheld computer or watch, according to a June 3 filing with the Japan Patent Office that was made public last week. Takashi Takebayashi, a Tokyo-based spokesman for Apple, didn’t respond to a request for comment.

Apple’s shares have retreated more than 40 percent from a record high in September amid concern that Chief Executive Officer Tim Cook has taken too long to deliver a new breakthrough product to help make up for stiffer iPhone competition. The company has a team of about 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, two people familiar with the company’s plans said in February.

“We can expect a full TV at Apple in the future, maybe a watch, and who knows what other future devices,” Tavis McCourt, an analyst at Raymond James & Associates Inc., wrote in a research report today. He upgraded the shares to strong buy with a $600 target price. “New connected devices, whether they are TVs, cars or other devices are likely to be first adopted by high income consumers, over whom Apple dominates globally.”

Samsung, Sony

Samsung, the world’s biggest maker of smartphones, is developing a wristwatch, the company said in March. Sony Corp. (6758) has sold its SmartWatch, which wirelessly connects to phones using Google Inc.’s Android operating system and allows users to take calls and reply to e-mails or texts, for more than a year.

Apple rose 3.2 percent to $409.22 at the close in New York, for the biggest increase since February. Shares of the Cupertino, California-based company have slumped 23 percent this year, compared with a 13 percent gain for the Standard & Poor’s 500 Index.

To contact the reporters on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net; Takashi Amano in Tokyo at tamano6@bloomberg.net

To contact the editors responsible for this story: Michael Tighe at mtighe4@bloomberg.net; Pui-Wing Tam at ptam13@bloomberg.net


Video Game Avenger
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • AAPL
    (Apple Inc)
    • $119.0 USD
    • 1.40
    • 1.18%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus