British Sky Broadcasting Group Plc (BSY), the U.K.’s largest pay-TV broadcaster, has suspended its advertising on Facebook, after one of its ads was displayed adjacent to offensive material.
“Such content is clearly unacceptable to Sky and our customers,” Isleworth, England-based BSkyB said by e-mail today. “We have asked Facebook to devise safeguards to ensure our content does not appear alongside inappropriate material in the future.”
The suspension comes after Nissan Motor Co.’s U.K. unit and lender Nationwide Building Society last month halted some Facebook ads that could have appeared next to offensive content.
In a blog post last month, Menlo Park, California-based Facebook said it would increase the accountability of the creators of content, and it would work with legal experts, to ensure its employees are adequately trained to evaluate hateful or harmful content. Facebook (FB:US) had $1.25 billion in advertising revenue in the first quarter of 2013, about 85 percent of its total sales.
BSkyB “will review the situation in due course,” according to the e-mail.
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