Bloomberg News

Yahoo Redesigns U.S. Web Search as CEO Mayer Chases Google (1)

June 05, 2013

Yahoo! Inc. (YHOO:US) redesigned its U.S. Web search as Chief Executive Officer Marissa Mayer works to revive growth at the Internet portal.

Search results will now load faster and appear higher on the page, the Sunnyvale, California-based company said today in a statement. The company is also introducing a navigation bar at the top of the page to help users browse other Yahoo sites.

Mayer, CEO of the biggest U.S. Web portal since July, is trying to lure users and advertisers back to Yahoo as it chases Google Inc. (GOOG:US) and Facebook Inc. in the $17.7 billion market for display ads. Mayer has made several acquisitions since taking the helm, including last months’s $1.1 billion agreement to acquire blogging network Tumblr Inc.

Yahoo fell (YHOO:US) 1.9 percent to $25.75 at the close in New York. The shares had advanced 29 percent this year compared with a 13 percent gain for the Standard & Poor’s 500 Index.

To contact the reporter on this story: James Callan in New York at jcallan2@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • YHOO
    (Yahoo! Inc)
    • $38.99 USD
    • 0.34
    • 0.87%
  • GOOG
    (Google Inc)
    • $582.64 USD
    • -4.73
    • -0.81%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus