“There’s no questioning domestic carmakers want to lead,” Alexander Edwards, president of San Diego-based Strategic Vision, which conducted the survey, said in a statement. “It’s now forcing all manufacturers to build the most superior, innovative and holistically quality vehicles possible to gain the hearts and minds of customer.”
It was the first time in more than a decade that GM, Ford and Chrysler models had a majority of category winners, according to the statement. The three automakers all gained market share in the first quarter for the first time in 20 years. The Michigan-based companies exceeded sales forecasts last month and led the industry to its best April since 2007.
Ford’s Fusion sedan and GM’s Chevrolet Volt tied in the medium-car segment. Ford’s F-250 and F-350 topped the list for heavy-duty pickup. GM’s Buick Enclave, GMC Yukon and Chevrolet Traverse, Avalanche and Corvette coupe led categories. Chrysler Group’s Dodge Dart, 200 convertible sedan and Durango sport-utility vehicle also topped their categories. Chrysler is majority owned by Fiat SpA. (F)
Volkswagen AG (VOW)’s Audi and Toyota Motor Corp. (7203)’s Lexus topped the brand rankings. The results were based on data from 17,568 buyers who purchased 2013 models from September to November 2012.
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