Bloomberg News

McDonald’s Store Sales Drop in April as Asia Demand Declines (2)

May 08, 2013

McDonald’s Store Sales Drop 0.6% in April as Asia Demand Falls

McDonald’s has sought to compete with Yum’s KFC and Pizza Hut chains in China with new menu items and more store openings. Photographer: Tomohiro Ohsumi/Bloomberg

McDonald’s Corp. (MCD:US), the world’s biggest restaurant chain, said sales at stores open at least 13 months fell 0.6 percent last month as growth slowed in its Asia-Pacific region.

Analysts estimated a 0.5 percent drop, the average of 11 estimates from Consensus Metrix. Sales at stores in the company’s Asia-Pacific, Middle East and Africa unit fell 2.9 percent, the Oak Brook, Illinois-based company said today in a statement. Analysts projected a 1.4 percent decline.

Restaurant chains have been facing increasing consumer scrutiny in China following an outbreak of bird flu and also after a former poultry supplier to Yum! Brands Inc. (YUM:US) was investigated for selling chicken with excessive levels of antibiotics. McDonald’s has sought to compete with Yum’s KFC and Pizza Hut chains in China by adding stores and new menu items.

In Asia, April’s sales decline was due to the avian flu in China and “softer results” in Japan and Australia, McDonald’s said in the statement.

McDonald’s fell 1.3 percent to $100.95 at the close in New York. The shares (MCD:US) have advanced 14 percent this year through yesterday, matching the gain for the Standard & Poor’s 500 Restaurants Index.

The Big Mac seller is facing a “persistently challenging macro environment” as it begins the second quarter, Chief Executive Officer Don Thompson said in the statement.

U.S., Europe

Sales increased 0.7 percent in the U.S. and fell 2.4 percent in Europe last month. Analysts projected drops of about 0.1 percent and 1 percent, respectively, according to Consensus Metrix, a researcher owned by Kaul Advisory Group in Wayne, New Jersey.

McDonald’s surprise gain in the U.S., a turnaround from the prior month, was fueled by the introduction of chicken McWraps, value items and breakfast, the company said in the statement. March comparable-store sales declined 1.2 percent at McDonald’s domestic restaurants.

The chain, with about 14,100 U.S. locations, has been rolling out new menu items, including the McWraps and also egg-white sandwiches to lure customers from competitors. This year, Burger King Worldwide Inc. (BKW:US) has introduced veggie and turkey burgers, while Wendy’s Co. is selling grilled-chicken flatbread sandwiches.

Avian Flu

McDonald’s April sales were hurt by sensitivity around the chicken industry in China. Yum, which has more than 5,400 restaurants in China, said its first-quarter same-store sales tumbled 20 percent after a former poultry supplier was investigated for selling chicken with too much antibiotics. More recently, China is facing a deadly outbreak of avian flu, which is also negatively affecting KFC sales.

Same-store sales at McDonald’s locations in Japan dropped 3.7 percent in April, the 13th straight monthly decline. Comparable, or same-store, sales are an indicator of a company’s growth because they include only older restaurants.

McDonald’s has about 34,500 restaurants worldwide, of which 81 percent are franchised.

To contact the reporter on this story: Leslie Patton in Chicago at lpatton5@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net


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Companies Mentioned

  • MCD
    (McDonald's Corp)
    • $101.07 USD
    • 0.98
    • 0.97%
  • YUM
    (Yum! Brands Inc)
    • $83.23 USD
    • 0.93
    • 1.12%
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