Bloomberg News

Jawbone Said to Buy BodyMedia for $110 Million to Bolster Lineup

April 30, 2013

Jawbone, the maker of wireless audio and fitness-tracking devices, is buying BodyMedia Inc. for $110 million, according to people with knowledge of the deal’s price.

The acquisition of Pittsburgh-based BodyMedia is aimed at bolstering Jawbone’s lineup of wearable health-monitoring products, said the people, who declined to be identified because the information isn’t public. The deal with BodyMedia, which makes a weight-loss armband that counts calories by measuring skin temperature and sweat levels, was announced today.

Apple Inc. (AAPL:US) and Samsung Electronics Co. (005930) are said to be developing wristwatch-style devices that will offer some computing functions, while Google Inc. (GOOG:US) is touting Glass, a spectacles-style gadget that responds to audio commands and has a small display at eye level. Jawbone and other makers of wearable computing products will introduce an array of new devices for this year’s holiday shopping season, according to Stephen Baker, an analyst at NPD Group Inc.

“There’s going to be a rush of wearable computing products this holiday, so companies are jockeying for position, especially before the big guys do their announcements,” said Baker, who is based in Port Washington, New York.

Jawbone, which makes Bluetooth headsets and speakers along with a fitness-tracking bracelet called Up, has raised about $210 million in venture funding since the San Francisco-based company was founded in 1999.

Christine Robins, BodyMedia’s chief executive officer, and Travis Bogard, Jawbone’s vice president of product management and strategy, declined to discuss terms of the deal.

To contact the reporter on this story: Peter Burrows in San Francisco at pburrows@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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