Bloomberg News

Italy February Advertising Spending: Summary

April 18, 2013

Following is a summary of the February advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                              Jan.-Feb.      Jan.-Feb.   YtD Change   YtD Change
                                   2013           2012       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                   985          1,180         -195      -16.5%
-------------------------------------------------------------------------------
  Television                        579            690         -111      -16.1%
  Press                             197            262          -65      -24.7%
    Daily                           134            181          -47      -26.1%
    Periodicals                      64             81          -18      -21.6%
  Internet                           74             71            4        5.0%
  Radio                              46             56          -10      -17.3%
  Outdoor advertising                12             12            1        4.4%
  Cinema                              4              4            0        0.1%
  Other                              72             86          -14      -16.4%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net


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