Bloomberg News

Rogers, Telus Begin Canada Pre-Orders for BlackBerry Q10

April 09, 2013

Rogers Will Kick Off Sales of BlackBerry Q10 Phone in Canada

Blackberry CEO Thorsten Heins officially unveils the BlackBerry 10 mobile platform as well as two new devices January 30, 2013 in New York City. Photographer: Timothy A. Clary/AFP via Getty Images

Rogers Communications Inc. (RCI/B) and Telus Corp., two of Canada’s largest wireless carriers, began taking pre-orders for BlackBerry’s Q10 smartphone, a model that sports the company’s classic keyboard.

The phone will be available for C$199.99 ($197) when customers sign up for a three-year contract, Toronto-based Rogers said today in a statement. The carrier didn’t give a release date, beyond saying it would arrive in the “coming weeks.” Telus, based in Vancouver, also didn’t say when the phone would be available.

The Q10 is the second phone in BlackBerry’s revamped lineup, following a touch-screen device called the Z10. BlackBerry is counting on the newer model to appeal to longtime users who want to stick with a physical keypad, rather than relying on an iPhone-like screen.

BlackBerry said last week that customers could start pre- ordering the Q10 in the U.K., the first country to offer the device. The company followed a similar rollout strategy with the Z10, which didn’t appear in the U.S. until almost two months after it was released in the U.K.

Future Shop and Best Buy Co. also announced that they are taking pre-orders for the Q10 in Canada. Details on the phone’s availability in other markets will follow shortly, Waterloo, Ontario-based BlackBerry said today.

Rogers’s stock was little changed in Toronto trading today, closing at C$51.71. Shares of BlackBerry climbed 1.2 percent to $14.85 in New York.

To contact the reporter on this story: Hugo Miller in Toronto at hugomiller@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net


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